I was watching the local news the other night, and the weatherman walked on in a light gray suit and a pale tie. No contrast. No pop. He looked like a ghost with a lapel mic. And it reminded me: if you’re going to be on camera—or speaking to a group—what you wear matters.

Whether you’re delivering a keynote, recording a video, or being interviewed on television, the right suit, shirt, and tie can shape the perception before you say a word.

1. Dark Suits Look Best on Camera

If you take nothing else from this post, take this: dark suits project authority. Navy, charcoal, and black create contrast on screen and keep the focus on your face—not your outfit. They also reduce the chance of looking washed out under bright lighting.

Avoid light gray, beige, or pastel suits unless you’re going for “background furniture.” They don’t carry weight on video.

2. Wear a Crisp White Dress Shirt

A white shirt is a non-negotiable when you’re on camera. It frames your face, reflects light well, and gives a clean, professional edge. Skip the patterns. Even subtle checks or stripes can flicker weirdly on HD video or Zoom compression.

3. Your Tie Should Be Bold, Not Boring

Your tie sits center frame. Make it count.

Deep reds, royal blues, and high-contrast prints work great on screen. The tie adds visual interest and balance to your look. Pale ties? They get lost. Your message shouldn’t.

Bonus Tips for Speaking or Video:

• Avoid busy patterns – They can distort on camera.
  
  

• Shine-free fabrics – Too much sheen reflects studio lights.
  
  

• Tailored fit – Nothing kills credibility like an ill-fitting suit.
  
  

Final Word

If you’re putting your message out into the world, don’t show up looking forgettable. The right suit is part of your story. It says you take yourself—and your audience—seriously.

Need help finding the right look for your next big moment?

Schedule a custom fitting with us today.